Random Inspirations

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4 Ways to Stay Connected With Your Fans When You Write Multiple Genres

on November 6, 2014

Writing is a life of evolution, and authors seldom stay pigeon-holed in one genre. After all, we must write about what inspires us, and staying in one genre for too long can lead to stagnant works, tired story lines, and overall boredom during our writing sessions. No one wants that!

Want to show the fans of both of your genres some love? Read on!

Want to show the fans of both of your genres some love? Read on!

However, authors who want to plunge into a new genre face a massive obstacle: How can they stay connected with the dedicated fan base of their first genre, while writing a project in a totally different second genre?

I faced this problem when the muse prompted me to try my hand at YA mermaid fiction after a whole year of focusing on YA Amish romances. I’d built up a dedicated fan base in the YA Amish fiction genre, and didn’t want to lose contact with them. Yet, The Mermaid’s Curse was just begging to be written.

Luckily, there are some easy ways for us writers to remain connected to our old fans while reaching out to new ones, and I’m pumped to share four tips that have worked for me so far. I hope they help you!

  1. Release a box set – If you’re giving one genre a break for some time but still want to stay on the best seller lists, releasing old material in a new form is the perfect way to stay relevant. Readers adore box sets because there’s something magical about having all the books of a series in one place. Capitalize on this by releasing box sets of the books in genre number one while concentrating on writing new material in genre number 2.
  2. Work your KDP Select free days – Offer your books of genre number one for free, and your fans will be psyched. Plus, you’ll have the added bonus of jumping your ranks on Amazon and reaching more new fans!
  3. Become active on Wattpad – Connect with the fans from both of your genres on Wattpad. I love this form of social media, because it allows writers to post segments of any of their books and reach new fans. Wattpad is also the optimal place to pilot a new series or genre, since followers are likely to give you their feedback, votes, and comments. I just joined Wattpad last week and really like it so far. As I familiarize myself with Wattpad, I’ll be sure to keep you up-to-date with my reflections and tips for success!
  4. Have a plan to return to genre #1 – Make sure that the fans of genre #1 know that you won’t be leaving them forever. I made sure to tell my Amish fans, via blog posts, emails, and Facebook statuses, that I’m not leaving Amish fiction for gut–it’s more of a temporary hiatus. This gives them something to look forward to, and I’m hoping that it will jump-start the sales of my next Amish book.

So there you have it–4 ways to stay connected with fans of multiple genres. Authors out there, have you tried writing in multiple genres, and if so, how did you stay in touch with your previous fan base while building a new one? I’d love to hear your thoughts!

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