Random Inspirations

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Judging a Book by Its Cover: Changing Cover Designs of a Published eBook

on December 18, 2014

You’ve written your eBook, had it professionally edited, finished your own spin on the edits, and composed a dynamite description. So you’re all ready to publish right?

Wrong! The book cover is one of the most important–and most often overlooked–aspects of an eBook. A professional-looking cover can make or break your sales. And furthermore, the cover must capture the unique flavor and mood of your book, as well as appeal to your audience. If the book is part of a series, the cover must create unity with the other books of the series. That’s a lot to think about!

Sometimes, no matter how polished and well-written a book is, it may not sell because its cover is just…wrong. Either it’s not eye-catching, the audience thinks it looks lame-o, or it appears amateurish. I have experienced this firsthand. Back in 2011, I designed the cover for my first ever eBook, Unlucky 13. At the time, I was writing and publishing as a hobby, and it showed. The book only sold to my family, friends, and a few totally random people who stumbled across it. This was due in part to the fact that I did zero promotion, but another huge reason was because the cover looked unprofessional. Last year, I had a new cover designed for the book; although Unlucky 13 is still far from a best seller, the sales are a whole lot better than they’d been with the first cover!

I encountered a similar problem with Book 1 of the California Mermaids series, The Mermaid’s Curse. I loved writing the book; in fact, I’ve never felt so inspired. Yet, when I published it, sales and borrows on Amazon were lower than I’d expected, despite the fact that I marketed it the same way as all my previous best selling Amish books. This was partly due to the fact that I was dabbling in a new genre, but Antonio, my hubby and expert professional cover designer, had another theory: perhaps the cover was turning people off.

I loooove the original cover of The Mermaid’s Curse. To me, it captures the essence of the book: the mermaid caught between two worlds under the full moon. However, when I evaluated it critically, with the target audience’s eye in mind, I realized that it is too dark; it draws your eye in, instead of popping out at you. Sales of Book 2 of the series, The Mermaid’s Wedding, have been much better than The Mermaid’s Curse. Since I’ve been promoting it the same way, I can only guess that the hike in sales is due to the more colorful, girly cover. The hot pink lettering and couple bathed in sunshine are vibrant, and very appealing to YA and NA mermaid fantasy romance readers.

So, Antonio and I decided to create a brighter, more beachy cover for The Mermaid’s Curse, using the same font and basic design as that of The Mermaid’s Wedding. I will be monitoring sales, and, of course, will keep you posted on how they are impacted by the change! Incidentally, I just changed the cover last night, and the rank of the book has already risen from around 100,000 to 84,000–still not where I want to be, but we’re taking baby steps here. 🙂

Here's the original cover of The Mermaid's Curse--very dark, and perhaps not as appealing to readers of the YA mermaid fantasy romance genre.

Here’s the original cover of The Mermaid’s Curse–very dark, and perhaps not as appealing to readers of the YA mermaid fantasy romance genre.

 

Here's the new cover of The Mermaid's Curse... What do you think?

Here’s the new cover of The Mermaid’s Curse… What do you think?

Authors out there, have you ever changed the cover of your already-published eBook, and if so, why? Did you see an increase in sales after you changed your cover? I’d love to hear your experiences!

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