Random Inspirations

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5 Ways to Become a KDP Select All-Star

on September 18, 2014

A few days ago, I was blessed and humbled to receive an email proclaiming that I had been chosen as a KDP Select All-Star for the month of August. This is a brand-new incentive offered by Amazon “to reward the books that are most popular with our customers.” Amazon determines ‘most-read’ rankings by combining the number of books sold with the number of qualified borrows from Kindle Unlimited and the Kindle Owners’ Lending Library. My book, Amish Baby, was ranked #95 on this list, so I will be receiving an All-Star bonus.

Want to be the writing equivalent of All-Stars Kobe and Lebron? Check out these tips below! ;)

Want to be the writing equivalent of basketball All-Stars Kobe and Lebron? Check out these tips below! 😉 Image courtesy of 5thquartermag.com

This honor made me think of all the steps I’ve taken to reach “All-Star” status, and of course, I want to share them with you! So, here they are:

  1. Know Your Numbers – We’re well aware of how important it is to track the sales of our eBooks. By noticing which of our titles sell well and which don’t, we can determine the direction of future projects and tailor our marketing efforts. But now, there’s another reason as well–to land on the KDP Select All-Star list, there are certain sales quotas. I can’t tell you how many sales and borrows the #1 book on the list had, but I can tell you how many mine had. Amish Baby, the book that landed me on the list, sold  3,782 net units in August, and 853 units were borrowed under Kindle Unlimited. As Kindle Unlimited continues to gain popularity, I expect that we will need a higher number of borrows in the future to make this list. My estimate is 50% more for the month of September, based on the fact that the number of borrows is rapidly increasing. It will be interesting to note how the trends change over time–as Kindle Unlimited continues to pick up momentum, we may need less sales to land on the list, as long as the number of borrows balances it out.
  2. Choose non-DRM versus DRM – When you publish on Amazon, you’re always asked whether or not you want to “enable DRM.” DRM, or Digital Rights Management, is a feature designed to inhibit the unauthorized distribution of your book. Basically, it prevents your work from being shared with people who are not buying it. Amish Baby was the first of my books in which I chose the non-DRM option, since I’d heard that encouraging your work to be shared can actually increase sales. And I couldn’t have been more right. Amish Baby has been my best selling book so far.
  3. Try, Try Again – We’ve all heard this many times: It’s super rare to break out and be recognized on Amazon (or any other platform) with your first book. This means that, unless you’re an exceptional case, you’ll probably have to release many eBooks before Amazon will choose you as an All-Star. For example, Amish Baby was my fifteenth eBook!
  4. Have a Catchy Cover – I theorize that one of the reasons Amish Baby is selling so well is because of its cover. Before releasing the book, I did a split test with two different cover concepts, and the one I chose received the overwhelming majority of votes from my Facebook fans. Since readers really do judge a book by its cover, it pays to have a well-designed, appealing book cover.
  5. Use Your Free Days – KDP Select free days are an amazing way to jack up book sales. This is especially true when you have more than one book published on Amazon. I make it a point to schedule two KDP Select free days–and promote them heavily–every week. I have never offered Amish Baby for free, but sales of this book and my other books always increase on my KDP Select free days.

So there you have it, indie authors: 5 ways to become a KDP Select All-Star. I hope that these tips help you. If you landed on the list and have any additional feedback, please let me know. I always love comparing notes!

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