Random Inspirations

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Woohoo! Thoughts About Amazon Pre-order for Indies

on August 19, 2014

Last week, Amazon nonchalantly revealed an amazing breakthrough for indie authors: Now, we can make our books available for pre-order! Here’s a blog post with some useful info about the change. I was psyched to hear about this, because in the past, pre-order status was reserved for authors with publishing companies behind them. Some indie authors also had the privilege, but I was never entirely sure how to go about setting up and/or applying to place my books on pre-order. It was all very enigmatic.

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Now, there is no mystery–indie authors can set up their books for pre-order up to 90 days before the book’s release. This allows us to generate buzz and gives our books the opportunity to rank before they’re ever released, thus leading to increased discoverability and greater sales.

The process sounds fairly straightforward, and is outlined by Amazon on their Kindle Direct Publishing page. The biggest thing to remember is that the final version of the book or a draft manuscript (completed, but not copy-edited or proofread) must be finished by the time an author submits his/her book for pre-order. I’m sure that Amazon instituted this requirement to ensure that the books will actually be available on their promised dates.

I am planning to set up my next book in the Amish Couples series (tentatively titled Amish Bakery Challenge) for pre-order as soon as I have my cover and description completed, and I will be sure to pass on everything I learn! Uncovering the profitability of this new feature will be an ongoing experience, since indie authors don’t receive their royalties for final sales until the book is actually released and the pre-order customers have downloaded their copies–fair enough. However, the jump in rank will be apparent right away, and I can’t wait to see how it impacts my author discoverability and ranking.

Indies out there, what are your opinions on the new Amazon pre-order feature? Has anyone tried it yet, and if so, what results did you see? I would love to hear about your experiences!

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