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Kindle Unlimited and Indie Authors: A Mixed Bag

on July 18, 2014

Earlier this week, Amazon leaked its intentions to start a new program called Kindle Unlimited, which they touted as a kind of Netflix for eBooks. Today, the program has launched. In case you don’t know all the details, the program is available for $9.99 per month to U.S. customers only, and over 600,000 eBooks and 2,000 audiobooks are available to subscribers. The cheap price, combined with the 30-day free trial, makes it a no-brainer for voracious readers. In fact, I just signed up today!

Kindle Unlimited: good or bad? I think that, like most things in life, it's probably a mixture of both.

Kindle Unlimited: good or bad? I think that, like most things in life, it’s probably a mixture of both.

It truly seems that Amazon has a monopoly on eBooks. Here’s an interesting blog post with more facts about Kindle Unlimited, as well as reflections on the monopoly.

But what does this mean for authors, especially indies? Any books enrolled in KDP Select are automatically enrolled in Kindle Unlimited. I checked my book listings for confirmation, and found that this had indeed gone into effect this morning. However, authors are not forced into Kindle Unlimited; we have the option of contacting Amazon to remove our book(s) from the listings. Many books from large, traditional publishers are not available on the service, so any authors who decide to yank their books out of the program would be in good company.

Naturally, one wonders how this will affect authors’ royalties and payments. Amazon does a decent job of answering the question, stating that, “Once a customer reads more than 10% of your book, or a Kindle Owners’ Lending Library customer downloads your book, you’ll receive a share of the KDP Select Global Fund.” This, of course, raises the question of exactly how much of this fluctuating global fund we’ll actually be paid, and I suppose that remains to be seen. Here’s an awesome blog post that describes the global fund, and even includes some mathematical calculations.

I am excited to experience Amazon’s new experiment firsthand, and am curious whether Amazon’s algorithm will recommend Kindle Unlimited books more often than others. Although author payment is still a weird, gray area, the increased exposure could be an amazing benefit of the service. I’m also wondering how the availability of the service will affect eBooks’ success in the KDP Select free days. Free days have been invaluable for my books, increasing my readership and driving up sales of my paid books, and I’m hoping that they will still remain lucrative.

Readers and indie authors, what do you think about Kindle Unlimited? I’d love to hear your opinions!

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4 responses to “Kindle Unlimited and Indie Authors: A Mixed Bag

  1. I think it’s an attempt to keep authors signed into KDP Select after the lure of freebie days and countdown deals appears to be dwindling. It will probably work too since the Netflix business model works.

  2. Sounds true to me, Jason! I’ll be interested to see how it works.

  3. Kylie Brant says:

    The downfall of Netflix is that new releases aren’t available. Amazon is in talks with S and S right now. I suspect that if the Big 5 get on board, it will make it very worthwhile for the indie author to get on board. But I honestly don’t see what’s in it for the traditional publishers.

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