Random Inspirations

Welcome to my blog, full of fun inspirations and insights on writing, self-publishing, and more!

Blog Multi-Tasking: 5 Ways to Successfully Maintain More Than 1 Blog

on May 29, 2014

Blogging is so much fun that it can be addictive–literally. Once you start a blog and see it gain a following, it’s oh-so-tempting to start another. We writers are generally multi-faceted people with a wide range of interests, and blogging is an amazing form of self-expression. So why not write multiple blogs about various topics?

The challenge is maintaining the blogs.We don’t want our blogs taking over our lives, and ultimately detracting from other writing projects, yet a blog must be updated regularly to keep it relevant and grow a following. So what’s a blogger to do?

I have been writing my blog, Random Inspirations, for over 2 years. Posts started on a once-weekly basis (or sometimes even less than that if my work schedule was particularly demanding). Once I started writing full-time, I began composing 2 posts a week, on Mondays and Thursdays. I have followed this schedule for the last 8 months almost without deviation, and I have seen my readership  grow accordingly.

I also started a pregnancy blog, Prego in San Diego, last month, and have been posting once a week there. I really enjoy blogging about the things I learn as I advance in my pregnancy–especially health news, interesting studies about embryonic development, and nutritious and yummy recipes.

blogging

Based on my own experience, here are 5 ways to successfully maintain more than one blog:

  1. Define clear-cut goals for each blog – Keeping up with your blogs is largely about motivation–you have to feel like each is worth writing. So, for each blog, ask yourself questions like: What value do I hope to bring to readers? Do I bring a unique voice or perspective to my blog topic? Any time you feel demotivated or uninspired, remember why you wanted to start these blogs in the first place, and you’ll be more likely to maintain them!
  2. Set a regular posting schedule – Ask yourself how many times per week you would like to post on each blog, based on factors like how much time you have, how often readers are likely to desire new posts, and how much relevant material you can write about. For each blog, determine exact days of the week that you’ll post, and stick to them.
  3. Write when you’re inspired – One of the best features about blogging platforms like WordPress is that you can schedule posts in advance. Sometimes, inspiration strikes on a non-blog-posting day. If that happens, write your post ahead of time and schedule it for its regular day. Not only will you feel ahead of the game, chances are you’ll write a more engaging post than you would if you were forcing yourself to write.
  4. Be discoverable – Blogs are so much more fun to write when you feel like people are actually reading them. Because of this, you want to make sure your blog posts are discoverable. One thing I learned recently is the 15-rule on WordPress. For each of your posts, you must use only a total of 15 categories and/or tags. If you use over 15, your posts will be less discoverable because they will be flagged as irrelevant.
  5. Invite guest bloggers or do a vlog – Even the best time managers might feel overwhelmed by multiple blogs. If you start feeling bogged down, recruit other bloggers in your field to write guest posts. It’s great exposure for them, and easy street for you. Also, you can shoot vlogs. For example, I post episodes of my YouTube show, Business, Publishing, and Life on my blog as vlog posts.

Bloggers out there, do you have more than one blog? If so, what tips worked best for you? I’d love to hear what you think!

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2 responses to “Blog Multi-Tasking: 5 Ways to Successfully Maintain More Than 1 Blog

  1. Great tips! I prefer having one blog, but have found thematic days to be helpful. I have Girl Boner Mondays and whatever-I-want later week days. 🙂

    • Thanks August! Thematic days are a great idea–I can tell it works because your blog posts are always fresh and inspired. 🙂 I think the key is definitely variety!

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