Random Inspirations

Welcome to my blog, full of fun inspirations and insights on writing, self-publishing, and more!

The Beauty of Box Sets: 5 Reasons to Combine Your Series into a Box Set

on January 30, 2014

Yesterday, I released my first-ever box set on Amazon! It contains the first three novellas of the Amish Hearts series: Rumspringa BreakAmish Summer, and Mercy’s Fall.

Here's the book cover from the new Amish Hearts boxed set!

Here’s the book cover from the new Amish Hearts box set!

Naturally, before I released my box set, I did some market research–and couldn’t believe how many box sets are out there in the Amish fiction genre alone! Box sets might contain anywhere from three to 45 stories (in the case of the prolific Becca Fisher). Some are priced near $10.00, while others are only 99 cents.

In such a diverse market, it’s often difficult to decide how to price, design, and promote a box set, and I’m learning more about those things every day. I decided to price my box set at $2.99–low enough to be appealing but high enough to reap the rewards of the 70% royalty, and I’m using word-of-mouth (and social media) promotion during the launching period, much as I did for my other eBooks.

Why do authors like box sets so much? And why do readers love them? If you’re writing a series, should you jump on the bandwagon? Here are 5 reasons to combine your series into a box set.

  1. There’s more likelihood fans will read all the books in order – Many times, fans will read the eBooks of a series in no particular order, especially when they’re discovering a new author. But let’s face it: it’s always a better experience to read the books of a series in order, and box sets ensure that will happen.
  2. It’s one more product for your list of books – The best way for authors to build more fans is by putting out new material; your discoverability as an author will increase with each new book released.
  3. You can release a new revenue-generating book without actually writing new material – You’ve already done the hard stuff: written the books, had them edited, commissioned the covers. Creating a boxed set is quick, easy, and profitable. It’s really the only time an indie author can be lazy. 🙂 That’s why everything from books to music to movies is available in box sets.
  4. It gets fans pumped for the next book of the series – If your fans read and liked the first books of your series in the box set, they’ll be hanging–and eagerly awaiting the next one. Or, if you’ve included your entire series as a box set, make sure to attach an excerpt from one of your other new books at the end. Reading is addictive, and you should always give your readers their fix.
  5. Fans see bundles as cost-effective – Fans like box sets for the same reason shoppers like BOGO deals or buying in bulk at Costco: they see them as economical!

So there you have it…5 reasons to combine your books into a box set. Authors out there, have you ever released a box set? How were the sales of your box set compared to the stand-alone books? Can you think of any other reasons to love box sets? As always, I welcome your feedback!

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: