Random Inspirations

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Reflections on eBook Launches: The New Book Launch Paradigm

on October 10, 2013

I’m pleased to announce that I’ve just published my Amish YA fiction novella, Rumspringa Break, on Amazon Kindle, and I’m now officially in the launching stage! Naturally, I’ve been reflecting about book launches — what they once were, and how they’ve evolved.

When I was growing up, I always thought of a book launch as a huge party for the literary community, like that scene in the first Bridget Jones movie when she botched her speech at the Kafka’s Motorbike launch. I visualized a book launch as a swanky event full of glamorous and brilliant literati. And hey, who knows — maybe some book launches are still like that, especially for uber-famous authors from ginormous publishing houses.

The fun book launch scene from the Bridget Jones movie.

The fun book launch scene from the Bridget Jones movie.

However, with the advent of self-publishing, there is a remarkably fresh new paradigm for book launches. They’re heavily focused on social media because of the burgeoning online community of readers and writers. Book launches have also become incredibly DIY; indie eBook authors control their own book marketing, and that’s super exciting as well as challenging.

Book launches are a lot of trial and error. I have learned so much during the launch of A First Time for Everything and Rumspringa Break, so I’ve compiled a list of tips that I believe will help anyone launching a new eBook.

  1. Watch this Tom Corson-Knowles video: It outlines a strategy for marketing a KDP Select free book. However, many of the  Facebook groups mentioned in this video will promote links to non-free Kindle eBooks as well. Also, some of the websites, such as http://awesomegang.com/submit-your-book/ allow you to submit a non-free eBook, so they’re great for promotion during the launch!
  2. Invest in Twitter Advertising: It allows you to send promoted tweets for your book to a select group of Twitter users — either users who search specific keywords or followers of specific users related to your product. I’ve launched campaigns both ways, and was very successful when I targeted followers of the free or discounted eBook Twitter accounts (i.e. @IndieKindle, @kindleebooks, @CheapKindleDly, @Bookyrnextread).
  3. Look into Facebook Advertising: It’s great if you want to build followers on your Author page, reach your target audience, and therefore sell more books during your launch.
  4. Spread the word through flyers: Check out this earlier blog post about making high-quality book flyers. Face-to-face promotion is still priceless, especially at conferences and other networking events. These flyers are also perfect to hand out at the local library or at any events attended by the target audience.

This list is only the beginning. As always, I will share more of my journey with you as I go. Please be sure to check out Rumspringa Break — It’s a fun, quick read, and I would love some honest reviews!




2 responses to “Reflections on eBook Launches: The New Book Launch Paradigm

  1. Hi Kristina! It was lovely meeting you yesterday at the conference. Best wishes for much success! I love the look of your blog, by the way. 🙂

  2. Thanks August! It was great meeting you too. Thanks for the helpful hints throughout the conference, and congrats on your successful blog + book!!

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